Digital Marketing Jobs / PR & Marketing Jobs CRM & Loyalty Manager


West Yorkshire

£ 30,000 - £ 36,000


CRM & Loyalty Manager West Yorkshire | C. £ 30,000P.A. FULL TIME EQUIVALENT, Permanent | REF: OC-5000880

Based Wakefield

We have a great opportunity for a CRM & Loyalty Manager to join a well-known fashion brand in West Yorkshire. This role is responsible for managing the communications plan for loyalty card members and planning and delivering strategies to increase membership and retention.


  • Effectively manage the communications plan for loyalty card holders in order to increase customer acquisition and drive loyalty
  • Manage the online content area for loyalty card holders
  • Plan and deliver both traditional and digital CRM strategies
  • Analyse the performance and ROI of campaigns and optimise them to increase future effectiveness
  • Ensure campaigns are on brand and legally compliant
  • Ensure the effective segmentation of the CRM database for targeted communications
  • Monitor the health of the database and report on growth and churn
  • Source offers, gifts and competitions for loyalty card holders

Experience required:

  • Relevant experience in CRM and loyalty marketing
  • Experience working on a loyalty or membership scheme would be highly advantageous
  • Excellent communication skills
  • Strong analytical skills
  • Experience in fashion or retail is highly desirable

We regret that due to the volume of applications, only successful applicants will be contacted.


Olivia Constantinides Senior Recruitment Consultant – Digital and Marketing

Olivia Constantinides

Let me know if you have any questions about this role

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