Social Media Management is now an essential role in any business
The Social Media Manager sets the tone of voice for the brand and is one of the most public roles a company can have. As a result, these roles come with great responsibility and are now viewed not only as a branding tool but key to driving business commercials.
A good way to start your social media marketing career would be to intern within a digital marketing team to gain exposure to a head office environment and their channels of social media. Alternatively, your first appointment could be as an Online Marketing Assistant with a view to specialising in social media.
Most social media roles will see you writing copy and editing, so strong written skills are key and this may form part of the interview process.
To have the whole package you would ideally possess a Marketing or PR degree or an industrial placement in a marketing division, with perhaps internships in PR or eCommerce. You may also have your own blog and be an accomplished user of social media sites.
Intern within a digital marketing team to gain exposure to a head office environment and their channels.
To be successful you will need to keep up to date with the latest ways to communicate through online channels, be that Facebook, Twitter, YouTube or Pinterest and Instagram and know which channels are most appropriate – SnapChat has a specific demographic that won’t suit all!
You would need to demonstrate strong communication skills and be very commercial and creative, with a good understanding of your target customer and their interests and social media usage.
A role in social media is very exciting and fast paced, as the technology used to maintain communications and engagement with customers is continually developing. As you progress, you would expect to take ownership of strategy for this area and manage an assistant. Increasingly, you would have a good grasp of analytics and be able to identify high-performance areas.
A career in Social Media is not for the fainthearted. It is a 24/7 outlet and the most successful live and breathe the space – don’t expect this to be a 9-5! It can also be one of the most rewarding roles within marketing given its breadth across eCommerce, marketing and PR – both analytical and creative.
If you are keen to discuss your career in social, get in touch with Kathryn.